Social media is one of the best tools we have as indy podcasters to reach our audience. Done the right way your podcasts social media can grow a community, increase engagement and find new listeners.
If your social media isn't helping you grow ask yourself these three questions:
1. Are you targetting the right platforms for your ideal audience?
2. Is your personality coming through in your posts?
3. Are you only posting when you have a new episode?
One of the best pieces of advice I have had is to look at whether my content is making people want to listen to my podcast. Podcasts are an intimate medium and your audience wants to get to know the host.
Showing more of your personal story helps people engage, they will relate more to you if you share insights into your life and motivation for your podcast.
If your social media isn't helping you grow get in touch, I offer a 45min consultation for podcasters to set you on the right track with your social media.